Case Study: Mentone General Practice – Travel Vaccinations in Bayside

Overview

Mentone General Practice, a medical clinic offering comprehensive travel vaccination services in Bayside, Melbourne, aimed to expand its visibility and attract more clients seeking travel health advice and vaccinations. In November 2023, the clinic decided to list its services on the free iSeeGP business directory to increase awareness and drive leads.

Challenge

The clinic faced a challenge reaching travellers who might not know where to get their vaccinations before trips, especially in a highly competitive market where travellers often prioritize convenience. With the demand for travel health services growing post-pandemic, Mentone General Practice needed a cost-effective solution to connect with potential clients across the Bayside region.

Solution

The clinic utilized the free business listing opportunity on iSeeGP, a platform for healthcare providers to promote their services. By listing their Travel Vaccinations in Bayside services, Mentone General Practice gained access to a targeted audience actively seeking health services, particularly in preparation for overseas travel. The listing included information about the vaccines available, the benefits of seeing a GP for vaccinations, and a direct call-to-action for prospective clients to book appointments.

Results

In 10 months, the Mentone General Practice travel vaccination listing received 467 leads. These leads included individuals engaging with the clinic’s listing by viewing the details or contacting the practice directly for inquiries and appointments.

Key Factors for Success:

  • Targeted Exposure: iSeeGP’s platform is optimized for healthcare providers, meaning that potential clients who viewed the listing were already searching for relevant services.
  • Local SEO Benefits: Including key phrases like “Travel Vaccinations in Bayside” helped boost the listing’s visibility in local searches, attracting clients specifically looking for vaccination services in Melbourne’s Bayside region.
  • Convenient Access: The iSeeGP directory made it easy for travellers to connect with the clinic, with clear details on how to book appointments or get more information about travel health.

Conclusion

The iSeeGP listing for Mentone General Practice’s travel vaccination services proved a highly effective, no-cost strategy for attracting new clients. With 467 leads generated in just ten months, the clinic was able to significantly boost its reach and help more travellers prepare for their trips, all without investing in expensive marketing campaigns. This case highlights how leveraging free, targeted platforms like iSeeGP can deliver substantial results for healthcare providers.